Episode
Eric Siegel on Sports Branding, Emerging Tech, and Design Storytelling
S1 · October 1, 2026 · 32 min
Bubba Startz introduces Eric Siegel, exploring his background and the fascinating intersection of sports and music in branding. They discuss how to balance the artistic and business aspects, sharing iconic sports branding examples. The conversation delves into the future of branding with AR, VR, and emerging technologies, and contrasts working with small companies versus large corporations. Bubba shares his personal rebranding experience, while they analyze Walmart and Cracker Barrel's rebranding efforts. The discussion covers audience perception, brand loyalty, and design storytelling. The episode wraps up with insights into Eric Siegel's work, Bubba's upcoming tour, and the launch of Scene Projects TV.
Key Points
- Eric Siegel discusses how his dual passion for sports and music informs his approach to brand design, allowing him to connect with diverse audiences and create compelling visual identities.
- The conversation highlights the importance of intentional design choices in branding, showcasing how small elements within a logo can tell a deeper story about a company or its founders.
- The episode explores the evolving landscape of branding in the digital age, emphasizing the need for brands to adapt to new technologies like augmented reality and experiential marketing to stay relevant and engaging.
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