Dawn Farrow on Marketing Evolution, Live Experiences, and the Future of Engagement
Bubba Startz welcomes Dawn Farrow, diving into her extensive background in the arts and marketing. The conversation explores the launch of On Sale Live and how COVID has impacted live events. Dawn shares insights on the evolution of marketing within the live experience industry, emphasizing the importance of social proof and video content. They discuss the significance of engagement in digital media strategies and how podcasts can be utilized for marketing and brand growth. The episode also touches on trends and predictions within the experience economy and the role of AI in shaping live experiences. Networking opportunities through business conferences and creator events are highlighted before wrapping up with closing remarks and contact information.
Key Points
- Dawn Farrow transitioned from aspiring dancer to marketing expert, eventually founding On Sale Live to support live experiences and the experience economy.
- The experience economy relies heavily on emotional engagement and social proof to attract audiences, making marketing for live events uniquely challenging and rewarding.
- With the rise of AI and digital content, the value of authentic, live experiences is increasing, emphasizing the importance of community and in-person connections.
Chapters
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| 5:19 | |
| 9:55 | |
| 12:02 | |
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| 15:09 | |
| 16:50 | |
| 19:16 | |
| 22:20 |
Transcript
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