Episode

Ian Palmer on Leadership, Coaching Coaches, and Building Championship Culture

S1 · October 6, 2026 · 26 min

Bubba Startz talks with Ian Palmer about his path from military service and family life into leadership consulting. Ian breaks down how athletics shaped his approach, from coaching teams to coaching coaches and preparing assistant coaches for head coaching roles. The conversation covers finding a leadership voice, building culture, and creating championship standards built on competitive greatness. They also discuss why he works most with assistant coaches, relationship-based networking, storytelling, writing, and the long-term impact of leadership. Ian shares IanPalmerLeadership.com and newsletter info before the episode wraps.

Key Points

• Leadership is built by developing others, not just by excelling in the role you already have.
• The jump from assistant to head coach requires a new voice, a clear vision, and preparation long before the promotion arrives.
• Stories, reflection, and trusted relationships are powerful tools for shaping character, culture, and long-term growth.

Speakers AI Chat

Bubba Startz

Host · 35%

Ian Palmer

Guest · 65%