Rich Potter on Franchising, Entrepreneurship, and Navigating Business Challenges
The Scene Projects
Hosted by Bubba Startz, The Scene Project amplifies independent voices across music, comedy, and digital media through candid long-form conversations, live event spotlights, and behind‑the‑scenes insights.
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Rich Potter on Franchising, Entrepreneurship, and Navigating Business Challenges

Sep 3, 2026 • 30 mins

Bubba Startz chats with Rich Potter about his career shift to self-employment and franchise consulting. Rich shares insights on overcoming fear and the value of diverse business experiences. They discuss franchise support, the role of franchise consultants, and Rich's current venture with indoor digital billboards, focusing on community building. The conversation touches on rapid changes in advertising, financial freedom, and helping startups. They also discuss AI's impact on employment before concluding with gratitude and ways to connect with Rich for consulting services.

Key Points

  • Rich Potter transitioned from a successful corporate sales career to entrepreneurship, starting with a photo booth business and eventually moving into e-commerce and franchise consulting.
  • Franchises offer a higher success rate than independent startups due to established systems, training, and support, making them a valuable option for new business owners, especially in uncertain economic times.
  • Rich emphasizes the importance of working with a knowledgeable franchise consultant to navigate the franchise landscape, ensuring potential franchisees choose the right opportunity and receive the necessary support for long-term success.
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