Episode

Todd Katcher on Digital Signage, AI Innovation, and Purpose-Driven Tech

S1 · October 13, 2026 · 35 min

Bubba Startz talks with Todd Katcher about his path from Nashville bars into digital signage and the problem-solving that shaped his work. Todd breaks down early signage tech, the shift to AI, and how placement, interactivity, and messaging have changed. They dig into the “silent salesperson” approach, learning from customers, and building Digital Dealership System and Zony. The conversation also covers XR, QR codes, retail challenges, individualized experiences at scale, efficient AI use, Matching Paws, and Operation Combatting Veteran Suicide before closing with where to find Todd.

Key Points

• Digital signage works best when it delivers the right message to the right person at the right moment, especially in spaces where dwell time and context shape what people notice.
• The most useful technology is built by listening first, asking what people actually need, and letting those answers shape the product instead of forcing a one size fits all solution.
• Purpose driven projects can turn business tools into community impact, from helping rescues run more efficiently to using digital systems to support causes that need more resources.

Speakers AI Chat

Bubba Startz

Host · 33%

Todd Katcher

Guest · 67%