The Scene Projects
Hosted by Bubba Startz, The Scene Project amplifies independent voices across music, comedy, and digital media through candid long-form conversations, live event spotlights, and behind‑the‑scenes insights.
Brian S. Gross on Effective PR for Content Creators
Bubba Startz welcomes Brian S. Gross to discuss AI's transformative effects on the music industry and podcast production. Brian provides an overview of a PR manager's daily tasks and shares effective PR strategies tailored for independent creators.
Key Points
- Brian Gross emphasizes the importance of adapting to new technologies like AI in the PR industry to remain competitive and enhance business operations.
- The shift from physical music formats to digital streaming has drastically changed the music industry, making it essential for artists and publicists to leverage online platforms and social media for exposure.
- Artists should focus on being prolific rather than perfect, taking risks and consistently putting their work out there to build a presence and engage audiences.
Chapters
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| 6:29 | |
| 12:48 | |
| 22:04 | |
| 25:43 | |
| 30:12 | |
| 33:20 | |
| 40:10 | |
| 43:30 | |
| 46:05 | |
| 47:20 |
Transcript
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