Kelly Riddle on Cannabis Industry Growth, Events, and Breaking Stigmas
The Scene Projects
Hosted by Bubba Startz, The Scene Project amplifies independent voices across music, comedy, and digital media through candid long-form conversations, live event spotlights, and behind‑the‑scenes insights.
Boo BooWild WillieAJ WallerBubba Startz
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Kelly Riddle on Cannabis Industry Growth, Events, and Breaking Stigmas

S1 Sep 10, 2026 • 20 mins

Bubba Startz introduces Kelly Riddle, diving into her career journey and entry into the cannabis industry. Kelly discusses launching Canna Joint and the art of crafting intimate event experiences that contribute to industry growth. They explore the importance of creating a relaxing atmosphere at events and the role of content creation and collaborations in expanding reach. The conversation touches on the support from sponsors like Chronic Magazine and addresses the stigma surrounding cannabis. Kelly emphasizes the need for education and awareness to foster a more accepting environment.

Key Points

  • Kelly Riddle transitioned from a background in journalism and fashion to become a key player in the cannabis industry, founding the Canna Joint to create more intimate and refreshing event experiences.
  • The Canna Joint focuses on providing a relaxing and collaborative environment at events, incorporating elements like massage, meditation, and infused food to counter the typical exhaustion experienced at large conventions.
  • Kelly emphasizes the importance of content creation and collaboration in the cannabis industry, leveraging partnerships with influencers and other media to extend the impact of events and advocate for cannabis education and legalization.
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